about
Local-led social ventures are often unseen, unheard & underfunded.
the challenge
Inequitable access to support.
Ventures founded by expats grow twice as fast as those led by Africans. Not because African leaders don’t create impact. But because they’re not equitably equipped to tell their stories. Without brand support, local leaders struggle to:
Connect the solution they offer to the problem they address
Understand their customer & market, the needs & gaps
Engage customers, beneficiaries, funders & investors
Design their organisation to deliver on impact & results
We are a nonprofit training institute that equips African-led, early-stage social ventures for growth through brand workshops, tools & coaching.
We are a nonprofit training institute that equips African-led, early-stage social ventures for growth through brand workshops, tools & coaching.
the solution
Affordable, accessible training.
Our methodology is to first conduct an assessment to identify cohort or portfolio needs. Then build a custom brand training program, leveraging proven frameworks from our consultancy. And deliver the program in workshop format – with peer support plus individual coaching. All within our areas of expertise:
Customer understanding
Competitor analysis
Positioning strategy
Go-to-market strategy
Messaging & storytelling
Marketing communications
African-led & ready for growth.
Our workshops, tools, and coaching are designed for organisations with products and programs past incubation stage.
They operate on less than $500k annual turnover. They’re actively working toward reaching the Sustainable Development Goals. And like us, they’re all African-led.
the outcome
Sustainable local ventures driving community impact.
In the short term, social ventures learn to amplify their brand, align their organisation, and attract funding. So that in the long term they start to see:
Income increasing via donations, investment & sales
Expenses decreasing through greater performance & efficiency
Sustainability rising with committed customers & partners
Profit & impact growing due to model & market clarity
Our partners.
Social Innovation Academy
“The training supported our entrepreneurs to prioritise then target their customer segments with customised value props. We enjoyed Evan’s energy, motivation, and flexibility to adjust to our needs.”
Social impact course for SMEs
“The session was practical, engaging, and interactive. I’m now able to clearly articulate my impact activities as part of my business operations.”
Sinapis
East Africa
“The content was on the spot, simple, and easy to understand. Knowledgeable and very vast in facilitation. Rated 5 stars. A big thank you to the Mighty Ally Institute team.”
By 2030: we’ll equip 5,000 African-led, early-stage ventures.
THE TEAM
Locally-led for local leaders.
Mighty Ally Institute is led by Co-founder Evan Wanjiru – in partnership with Mighty Ally B Corp Co-founders Kevin Brown and Kathleen Souder.
Evan has deep brand expertise heading marketing and comms at various organisations. And for the past six years, she’s directly supported early-stage entrepreneurs. Evan is passionate about ensuring African social venture brands are seen and heard!