about

Local-led social ventures are often unseen, unheard & underfunded.

the challenge

Inequitable access to support.

Ventures founded by expats grow twice as fast as those led by Africans. Not because African leaders don’t create impact. But because they’re not equitably equipped to tell their stories. Without brand support, local leaders struggle to:

Connect the solution they offer to the problem they address

Understand their customer & market, the needs & gaps

Engage customers, beneficiaries, funders & investors

Design their organisation to deliver on impact & results

SINA Uganda. Mighty Ally Institute

We are a nonprofit training institute that equips African-led, early-stage social ventures for growth through brand workshops, tools & coaching.

We are a nonprofit training institute that equips African-led, early-stage social ventures for growth through brand workshops, tools & coaching.

the solution

Affordable, accessible training.

Our methodology is to first conduct an assessment to identify cohort or portfolio needs. Then build a custom brand training program, leveraging proven frameworks from our consultancy. And deliver the program in workshop format – with peer support plus individual coaching. All within our areas of expertise:

Customer understanding

Competitor analysis

Positioning strategy

Go-to-market strategy

Messaging & storytelling

Marketing communications

African-led & ready for growth.

Our workshops, tools, and coaching are designed for organisations with products and programs past incubation stage.

They operate on less than $500k annual turnover. They’re actively working toward reaching the Sustainable Development Goals. And like us, they’re all African-led.

Woman holding a glass of safe, clear drinking water, Water Access Rwanda. Mighty Ally Institute

the outcome

Sustainable local ventures driving community impact.

In the short term, social ventures learn to amplify their brand, align their organisation, and attract funding. So that in the long term they start to see:

Income increasing via donations, investment & sales

Expenses decreasing through greater performance & efficiency

Sustainability rising with committed customers & partners

Profit & impact growing due to model & market clarity

Our partners.

David Weekley Family Foundation logo
B Lab logo
Sinapis logo
SINA logo
Peery Foundation logo
Open Capital Advisors logo
Oxfam logo
Shona logo
Mulago Foundation logo Mighty Ally
David Weekley Family Foundation logo
B Lab logo
SYPartners logo
Lemon&Honey logo
David Weekley Family Foundation logo
Open Capital Advisors logo
SYPartners logo
Lemon&Honey logo
David Weekley Family Foundation logo
B Lab logo
SYPartners logo
LaunchPad Lab logo
Four Feet logo
Open Capital Advisors logo
Saol logo
MR.SMiTH logo
Mulago Foundation logo Mighty Ally

Social Innovation Academy

“The training supported our entrepreneurs to prioritise then target their customer segments with customised value props. We enjoyed Evan’s energy, motivation, and flexibility to adjust to our needs.”

Social Innovation Academy logo. MIGHTY ALLY.

Social impact course for SMEs

“The session was practical, engaging, and interactive. I’m now able to clearly articulate my impact activities as part of my business operations.”

Oxfam Novib logo. MIGHTY ALLY.

Sinapis
East Africa

“The content was on the spot, simple, and easy to understand. Knowledgeable and very vast in facilitation. Rated 5 stars. A big thank you to the Mighty Ally Institute team.”

Sinapis logo. MIGHTY ALLY.
SHONA Mentor Mighty Ally Institute

By 2030: we’ll equip 5,000 African-led, early-stage ventures.

Evan Wanjiru, Mighty Ally Institute Co-founder

Kampala

Evan Wanjiru

MIGHTY ALLY INSTITUTE

THE TEAM

Locally-led for local leaders.

Mighty Ally Institute is led by Co-founder Evan Wanjiru – in partnership with Mighty Ally B Corp Co-founders Kevin Brown and Kathleen Souder.

Evan has deep brand expertise heading marketing and comms at various organisations. And for the past six years, she’s directly supported early-stage entrepreneurs. Evan is passionate about ensuring African social venture brands are seen and heard!