about
Local-led nonprofits are unseen, unheard & underfunded.
the challenge
Inequitable access to support.
Nonprofits founded by expats grow twice as fast as those led by locals. Not because these leaders don’t create impact. But because they’re not equitably equipped to tell their stories. Without brand support, local leaders struggle to:
Connect the solution they offer to the problem they address
Understand their customer & market, the needs & gaps
Engage customers, beneficiaries, funders & investors
Design their organisation to deliver on impact & results
We are a nonprofit training institute that equips local-led, early-stage nonprofits for growth through brand workshops, tools and 1:1 coaching.
We are a nonprofit training institute that equips local-led, early-stage nonprofits for growth through brand workshops, tools and 1:1 coaching.
the solution
Affordable, accessible training.
Our methodology is to first conduct an assessment to identify cohort or portfolio needs. Then build a custom brand training program, leveraging proven frameworks from our consultancy. And deliver the program in workshop format — with peer support plus individual coaching. All within our areas of expertise:
Strategic plan
Positioning strategy
Marketing communications
Messaging & storytelling
Pitch deck & web strategy
Local-led & ready for growth.
Our workshops, tools, and coaching are designed for organisations with products and programs past incubation stage.
They operate on less than $500k annual turnover. They’re actively working toward reaching the Sustainable Development Goals. And they’re all local-led.
the outcome
Sustainable local nonprofits driving community impact.
In the short term, nonprofits learn to amplify their brand, align their organisation, and attract funding. So that in the long term they start to see:
Income increasing via donations, investment & sales
Expenses decreasing through greater performance & efficiency
Sustainability rising with committed customers & partners
Profit & impact growing due to model & market clarity
Our partners.
Social Innovation Academy
“The training supported our entrepreneurs to prioritise then target their customer segments with customised value props. We enjoyed Evan’s energy, motivation, and flexibility to adjust to our needs.”
Social impact course for SMEs
“The session was practical, engaging, and interactive. I’m now able to clearly articulate my impact activities as part of my business operations.”
Sinapis
East Africa
“The content was on the spot, simple, and easy to understand. Knowledgeable and very vast in facilitation. Rated 5 stars. A big thank you to the Mighty Ally Institute team.”
By 2030: we’ll equip 5,000 local-led, early-stage nonprofits.
THE TEAM
Locally-led for local leaders.
Mighty Ally Institute is led by Eve Wanjiru.
Eve has deep brand expertise heading marketing and comms at various organizations. And for the past seven years, she’s directly supported early-stage entrepreneurs. Eve is passionate about ensuring African social venture brands are seen, heard, and funded!